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- #28: What's the Cost of Authenticity?
#28: What's the Cost of Authenticity?
This week: what we gain when we choose effort over ease. A look at why hard-won success, from strained yogurt to self-reflection, creates a value that speed and simple solutions can never deliver.
☀️ What does it take to change?
Think about a quick photo you take on your phone versus a painting that took an artist months. Both capture an image, but which one feels more valuable?
The photo is easy. It's instantly shared and quickly known. The painting, however, has friction: the hours of labor, the messy process, the rarity of the final product. The value isn't just in the finished piece, but in the cost of creation: the energy spent and the time invested.
While the world is obsessed with making everything easy and efficient, what happens to the things that resist simplicity?
This edition is a look at what it means to be of unreplicable value. We explore what it takes to build a skill that literally changes your brain (the price of mastery) and why genuine rarity (like a rare truffle or a deep, honest connection) will always be worth the price.
📖 3 Articles to Spark Your Curiosity
You don't really want to slow life
This article challenges the popular movement to "slow down." It argues that true authenticity isn't about conforming to a quiet life, but about having the courage to own your natural speed and ambition, no matter how fast or slow it is.
→ Read on Substack
Mindfulness vs. Meditation: What’s the Difference?
A breakdown that focuses on the main difference between mindfulness (the state of being) and meditation (the formal practice). Understanding this distinction is the first step toward paying the right "cost" to achieve authentic presence.
→ Read on O.P.E.N.
A Deeper Dive Into Otrovert Traits
If you feel stuck between Introvert and Extrovert, you might be an Otrovert (a personality type defined by the need for deep, vulnerable social connection). This piece highlights the high cost of putting your true, complex self out there.
→ Read on Otherness Institute
🗞️ 3 Headlines Worth Exploring
Neuroscience finds musicians feel pain differently from the rest of us
This is a stunning look at the price of mastery. Deep, long-term practice, the kind that resists easy simplification, literally rewires the brain. Take a look at this study that found that musicians' brains respond to pain differently than non-musicians' brains.
→ Read on The ConversationAI “workslop” is crushing workplace efficiency, study finds
The promised efficiency of AI is generating an unintended cost: workslop, also known as low-quality, high-volume content that appears polished but lacks substance. This slop clogs the system and destroys trust, perfectly illustrating how aiming for easy kills true, high-value work.
→ Read on AxiosLower Than Cowards
This piece explores the political and social cost of an authentic voice in the public sphere, considering the recent developments regarding the cancellation of Jimmy Kimmel’s show. The intense pressure and threats applied to media outlets to pull critical content highlights the high price paid for non-conforming dissent.
→Read on The Atlantic
☀️ 3 Actions to Step Out of Your Comfort Zone
Give a "High-Friction" Compliment
Instead of sending a quick "Great job!" email, take the time to deliver a specific, long-form compliment to someone this week. Detail why their work/effort/skill is valuable, referencing three specific examples. The high effort (friction) on your part makes the resulting connection and value for them unreplicable.
Start a "No-Goal" Practice
Pick one activity you typically rush through, like making your morning coffee, walking to your car, or listening to music, and commit to doing it for five minutes with no goal other than being there. This is the simple, non-negotiable cost of mindfulness.
Write a "Slop-Free" Response
In response to the "AI workslop" article, challenge yourself to write one piece of communication this week (an important email, a project brief, a client note) that is guaranteed slop-free. The action is paying the mental cost to craft a piece of clear, concise, original thinking.
⚡ 6 Quick Resources
🍽️ To eat: Greek Yogurt Has Surprising Health Benefits and Recipes
This look at Greek yogurt's benefits shows how the high-friction process of straining produces a denser, more valuable final product.
→ Read on The New York Times
🤔 To reflect: Why self-understanding is your most valuable leadership asset
Lacking self-knowledge (or the unwillingness to pay the cost of inward reflection) is the fastest way to leadership derailment.
→ Read on Big Think
💡 To learn: What are truffles, and why are they so expensive?
Dig into the truffle’s complex, symbiotic biology that resists easy farming, explaining the high price of this rare food.
→ Watch on YouTube
🍿 To prepare your popcorn: The Social Reckoning
The newly titled sequel to The Social Network focuses on the Haugen leaks, exploring the immense cost of optimizing a system for engagement (ease) over ethical responsibility.
→ Read on TechCrunch
🗺️ To visit: The World’s Coolest Neighborhood for 2025 Has Been Named
Tokyo's Jimbōchō, an enclave of 130 bookstores, was named the coolest, as it offers a necessary pause and resists the "relentless pace of digital life."
→ Read on CNN
✅ To check: TikTok’s ‘Express to Impress’ Guide
A marketing guide showing the easiest path to virality and highlighting the pressure to simplify communication for immediate results.
→ Read on TikTok for Business
🎲 This week’s wonderfully random corner of the internet
🛥️ Adrift
A quiet, reflective space where your doubts and anxieties can be typed, transformed into paper boats, and set adrift across a shared, digital sea.
→ Set your doubts free on https://adrift.site/
📝 Word of the Week
Sisu (Finnish) - A concept describing a persistent, resilient, and determination in the face of extreme adversity. It’s not necessarily about courage, but the ability to endure and take action after all other resources have been depleted.
Sisu is the emotional and mental cost that produces that durable, lasting value. It recognizes that genuine achievement is not always elegant or immediate; it is born from the willingness to push through the difficult friction and pay the full price of perseverance.
🧘♀️ Question of the Week for Introspection
What is one thing you have worked hard to achieve or learn that, precisely because of its high barrier to entry (the "cost" or "friction"), you now value far more than any easy success?
See you next Sunday! Until then, keep your eyes open, your questions big, and your sense of wonder alive.
Your curious internet friend,